In response, many influencers started panicking and thought they’d lost their source of income. Over the past couple of years, we’ve seen the average influencer engagement rate on Instagram drop dramatically. (Hubspot) Instagram Influencer Engagement Rate Stats Kazakhstan has the lowest average Instagram engagement rate around the globe with just 0.41%. Globally, Greece has the highest average influencer engagement rate on Instagram with 5.17%.ġ0. The Instagram story engagement rate is calculated using different metrics to normal posts: replies, reach, and caption reactions.ĩ. Measuring the Instagram engagement rate for other users might not be possible in the future because Instagram has already started its beta test hiding the number of likes users get.Ĩ. 60% of all posts on Instagram contain a hashtag, despite the fact that mass tagging decreases the engagement rate.ħ. Of all users who share a video, 50% receive at least four comments per video post.Ħ. Video posts generate twice the engagement of photo posts on Instagram. Using more hashtags on a post decreases the average Instagram engagement rate.ĥ. The average Instagram post contains at least one hashtag. Next, posts with an engagement rate of 3.5% to 6% are considered to have a high engagement rate, while very high engagement applies to posts with greater than 6% engagement.Ĥ. Posts that receive from 1% to 3.5% are considered to have an average or good Instagram engagement rate. Posts with less than 1% are considered low engagement rate. Instagram’s engagement rate benchmark is divided into four categories. The overall average engagement rate on Instagram is 4.7%, but the average Instagram engagement rate per post differs for every industry.ģ. For 80% of businesses, the engagement rate on Instagram is their most important metric on this social media platformĢ. After all, if the audience interacts with posts advertising your products or services, they’re more likely to spend money. A high engagement rate is looked for by companies branding on Instagram because it can boost sales. On Instagram, a good engagement rate means everything. Instagram’s engagement rate is at its highest on Wednesdays: 4.4%.Tagging other accounts on a post decreases the engagement rate.Video posts get two times more engagement than regular posts on Instagram.Influencer accounts with fewer than 1,000 followers have the biggest average engagement rate with 8%.On Instagram, public figures have the biggest engagement rate with 5.7%.The average brand engagement rate on Instagram is 1.9%.The average engagement rate on Instagram is 4.7%.Key Instagram Engagement Rate Statistics for 2020